Search Engine Optimisation is a big ocean and On-page is just a part of SEO. On-page SEO is what the website owner or Admin has access to and can control. There are certain elements of on-page that need to be taken care of.
On-page or on-site SEO refers to optimizing the content of web pages. These also include optimizing the Heading tags, Title tags, Internal URLs, Content, External links, and others. This optimization helps the website or content appear on various search engines.
Keyword optimization means including a particular keyword on your website. You can also include the related keywords in web pages, Titles, HTML, Meta Descriptions, and others. This optimization will help you to have better SERPs.
What makes your website to appear on the Top of search results?
Do you want to know what criteria do search engines look for when you search for a particular keyword? We have got you covered with the details.
When users search for a keyword google looks for the websites or web pages that are fully keyword optimized. These keyword-optimized web pages will appear on the top of the page. While those that are optimized with the exact keyword appear on the no.1 position of SERPs.
1. Heading tags
When you write content you need to separate sections using different tags. These head tags help to improve the readability of the user. It also helps the search engines like Google to easily analyze and crawl through your content. There are 6 tags from H1 to H6 that need to be used according to your requirement.
Content needs to have a Title and it has a limit of 50-60 characters. Your Title and the first paragraph of the content need to have the focus keyword.
3. Meta Description
The character limit of the meta description of your post is 150-160 characters. You need to create a crisp and captivating description for the content. Meta Description is what appears on the search results when users search for it.
4. Images or Videos
This section makes the users engage with your content. Adding relevant images or videos will improve the bounce rate of your website or webpage. It is clear that Articles with visuals will have a higher impact on the audience than the rest. Indeed, this section will help your rankings on SERPs.
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5. Internal Links
These are the links that are placed in between the content. These links are taken from your own website to redirect users to other web pages. You can add relevant web pages to your post to see significant results on your site.
6. External Links
External links are the links that redirect users to the outside of your website. These need to be placed at appropriate places to have better on-page SEO.
Know about social bookmarking and ways to do it easily by following simple steps.
Your content needs to be easily understandable by the users. Use simple grammar that can easily understandable by a layman. You need to include some transition words and passive voice here and there to improve the readability score.
8. Alt Text for Visuals
When you add visuals to the content you need to include the Alt text or Alt tag for that. These are helpful for the search engines to understand the purpose of your visuals in your content. Add appropriate images or videos that make sense to the users.
9. Categories and Tags
It is important to categorize your content accordingly. Also, add tags that are relevant to your content. Most Digital Marketers ignore this part but, this also has an impact on SERPs.
These are some basic on-page SEO to take care of when publishing content on your website, Hope this is helpful. Do Share, comment on this article to know your thoughts.